I. Introduction

In today's fast-paced world, cars have become more than just a means of transportation; they are extensions of our identity and lifestyle. The condition of one's car often reflects personal pride, making car maintenance a crucial aspect of daily life. The car wash industry plays a vital role in this context, offering services that range from basic cleaning to comprehensive detailing. Even though the car wash industry is successful, it faces some challenges like inflexible service offers and limited customization options. These issues can lower customer satisfaction and slow down business growth. According to Xenia Team (2024), 72% of drivers use car wash services, with global marketing expenditures projected to exceed ₱2,044,392.52 by 2029. The car wash industry in the ASEAN region is growing at 4.2%, surpassing the global rate of 3.2%. The convenience of on-demand car wash services is significant, with 72% of the population preferring car wash services, presenting substantial revenue opportunities (Katariya, 2024).

Exploring additional revenue streams is essential for sustained success. Many car wash businesses rely heavily on traditional services, which can restrict revenue growth. 60% of car owners use liquid detergent, and 40% use powder detergent, indicating a market for diverse car care products (Austero et al., 2019). The Asia Pacific Car Care Products Market, valued at over USD 3.6 billion in 2020, is expected to grow by more than 3.2% between 2021 and 2027 (Graphical Research, 2021). Globally, the car wash industry was valued at $33 billion in 2018 and is expected to grow by 3.2% between 2019 and 2025 (DetailProPOS, 2021). Poor monitoring of workers' productivity is another significant challenge, leading to inefficiencies and reduced profitability. Output per worker contracted by 2.6% while output per hour worked grew by 14.2%, highlighting the need for better productivity monitoring (International Labour Organization, 2021). Countries like Mongolia and Thailand have recorded productivity losses of around 6-7% in the ASEAN region. In broader regions, stagnant productivity, such as in the UK, emphasizes the need for improved monitoring and efficiency measures (World Economic Forum, n.d.).

Spark Mobile is a cutting-edge solution that aims to transform the car wash experience. It offers car owners unparalleled convenience with its door-to-door service, bringing the car wash directly to them. With affordable, high-quality cleaning products and customizable services tailored to individual preferences, Spark Mobile ensures every customer gets exactly what they need. This user-friendly app makes it straightforward to book, track, and manage car wash services, making life simpler and cleaner for busy car owners.